Ep 120: Starting a Law Firm in Your 20s with Purple Fox Legal

In this episode, Alyssa Devine, founder of Purple Fox Legal, shares her journey from considering veterinary medicine to specializing in intellectual property law. The conversation covers her initial interest in criminal law, the importance of emotional endurance, and the pivotal moment that led her to shift her career focus. Alyssa discusses the challenges of balancing legal and business decisions, emphasizing the significance of relationships in the legal profession and offering networking tips for introverts. Reflecting on her experience as a young entrepreneur, she provides advice for those considering entrepreneurship in the legal field and stresses the importance of practical experiences in law school. Alyssa also explains the origin of the name Purple Fox Legal and directs interested individuals to find resources on their website and engaging content on LinkedIn and Instagram. The episode serves as a valuable resource for aspiring lawyers, entrepreneurs, and those intrigued by the intersection of law and business.


Alyssa Devine

Website | Linkedin | Instagram

Alyssa gained valuable insight while working at a renowned intellectual property management company protecting deceased celebrities’ brands. While pursuing her M.B.A., she demonstrated her business acumen by creating a commercialization strategy from scratch for innovative healthcare software developed by university researchers. Utilizing her collective experience, she provides value to clients by analyzing issues from multiple perspectives.

Alyssa strives to resolve problems for clients, from the simplest to the most complex. Her experience allows her to view problems from multiple perspectives and create personalized solutions. She utilizes her collective knowledge and skills to not only resolve legal issues, but to add value for clients.


Themis is the first fully online bar review that bar exam experts developed to remove traditional study barriers. Our all-inclusive course keeps you on track by guiding you through online video lectures taught by world-class professors, linked to outlines and lecture handouts, along with 4,000+ MBE® practice questions, a dedicated essay grader and unlimited essay grading, and free access to UWorld’s MBE QBank, which includes 1,375+ NCBE® questions. All course components work together to build upon your progress, keep you focused, improve your retention, and ensure exam-day success.


Episode Highlights

  • Alyssa Devine, founder of Purple Fox Legal, discusses her journey from considering veterinary medicine to specializing in intellectual property law.

  • The episode explores Alyssa's initial interest in criminal law and the pivotal moment that led her to shift her career focus.

  • Alyssa emphasizes the challenges of balancing legal and business decisions, citing examples like the Barbie movie and Twitter's rebranding as X.

  • The importance of emotional endurance in the legal profession is highlighted, with insights into Alyssa's decision to move away from becoming a federal prosecutor.

  • Networking tips for introverts and the significance of relationships in the legal field are discussed.

  • Alyssa shares her experiences as a young entrepreneur, providing advice for those considering entrepreneurship in law and stressing the importance of practical experiences in law school.

  • The episode touches on the need for a distinguishable brand, explaining the origin of the name Purple Fox.

  • Overall, the episode serves as a valuable resource for aspiring lawyers, entrepreneurs, and those interested in the intersection of law and business.

Tweetable Quotes

I think the most important thing that I didn’t realize that would have been helpful when I first entered law school is the importance of relationships…I had to learn that it’s not just about your ability; it’s about who knows who and how well you’ll be received by clients.
— Alyssa Devine
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Ep 121: Using Your Law Degree For Good with Victim Rights Law Center

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Ep 119: Navigating the Law School Application Process with Confidence with William & Mary Law School